Compulsory Subjects (Marathi & English Medium):
Foundation Course
Communication Skills in English
Ancillary Subjects: A student shall offer any one of the following combinations:
| Sr. No. | Marathi Medium | English Medium |
|---|---|---|
| 1 | Economics / History / Psychology | Economics / Geography / Psychology |
| 2 | Economics / Geography / Psychology | Economics / History / Psychology |
| 3 | Economics / Geography / History | Economics / Geography / History |
| 4 | Economics / Geography / Marathi Literature | Economics / English Literature / Geography |
| 5 | Geography / History / Marathi Literature | English Literature / Geography / History |
| 6 | Geography / Marathi Literature / Psychology | English Literature / Geography / Psychology |
| 7 | History / Marathi Literature / Psychology | English Literature / History / Psychology |
Compulsory Subjects:
Foundation Course
General Applied Component (Health Psychology)
Ancillary Subjects:
Three Ancillary Subjects Studied at First Year B.A. - Two Papers per Subject
Specialisation is any one of the subjects offered at Second Year B.A. level.
Note: T.Y.B.A. (Geography only Marathi Medium)
* Ancillary subjects offered at First Year B.A. level cannot be changed at Second Year B.A. level as
per the University rule. Medium of instruction for a particular subject will depend upon number of
students enrolled for each subject. Principal reserves the right to allow or not to allow one or
more groups mentioned above.
Duration: Three Years – Six Semesters
Eligibility: A candidate for being eligible for admission to the degree of BAMMC
shall have passed XII standard examination of Maharashtra Board of higher Secondary Education or its
equivalent from Science, Arts or Commerce stream.
In-take Capacity: 60 students
Career Opportunities:
Graduates can pursue careers in the field of Advertising (as Social Media Marketer, Content Writer,
Digital Marketer, Client Servicing, Copy Writer), Public Relations and Journalism. There are a few
other professions that Graduates can also apply for such as Photography, Event Management, Film
Making, etc.
SEM I
Fundamentals of Mass Communications
Media, Gender & Culture
History of Media
Visual Communication
Web Designing
OR
General Management I
Effective Communication – I
Content Writing: Presentation and Web Writing
Effective Communication – II
Foundation Course – I
Business Environment
SEM II
Introduction to Advertising
Introduction to Journalism
History of Broadcasting
Current Affairs
Foundation of Financial Accounting (Tally and Excel) – I
Basic Data Management with Excel – I
Digital Freelancing – I
Social Media Marketing – I
Service Designing and Operations – I
Content Illustrator – I
Content Writing
Writing Skills
Effective Communication: Writing Skills in Organization
Foundation Course – II
Co-curricular Course
SEM III
Theatre and Literature
Media Studies
Introduction to Photography
Advanced Excel
Advanced Tally
Digital Freelancing
Foundations of Artificial Intelligence and Machine Learning
Basics of Robotics and IoT
Social Media Marketing
Google Workspace Expert
Computers and Multimedia – I
Film Communication – I
Writing & Editing for Media – I
Field Project
Community Engagement Program
SEM IV
Management of Theatre Production
Media Laws and Ethics
Corporate Communication and Public Relations
Introduction to Cyber Security
Computers and Multimedia – II
Film Communication – II
Writing & Editing for Media – II
Co-curricular Course
SEM V
Mass Media Research
Copy Writing
Consumer Behaviour
Digital and Social Media Marketing
Direct Marketing and E-commerce
Brand Management
Field Project
SEM VI
Entertainment and Media Marketing
Advertising Design (Project Work)
Advertising and Sales Promotion
Advertising in Contemporary Society
Media Planning and Buying
On Job Training